Chinese Export Blue
Posted in Antiques on 07/12/2008 09:22 pm by admin
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Industry Research Report yacht China, 2010-2011
www.shcri.com - For a long period due to the biased propaganda and misdirection of some media, film and television programs, the yacht is regarded by China as a kind of luxury items. Famous for "gives this yacht leisure sport with a sense of luxury. As a result, this "luxury items of high quality 'called by the media keeps the masses. In fact, as a kind of sport and leisure, the yacht has become common among ordinary people in developed countries.
Global consumption of yacht market diversification. The price ranges of yachts in the tens of thousands of dollars to hundreds of millions of dollars. Not only are some yachts that belongs exclusively to the nobles and wealthy citizens, but also a large proportion of sailboats, fishing boats, leisure boats and kayaks that white collar and middle class can afford.
North America occupies 55.9% of the market for yachts in the world, the unit price of most yachts is about U.S. $ 15.000 to 50.000 and sales of luxury yachts only representing 2.5%. The European market holds 38.4% of the world market for yachts, yachts sold in this market are primarily large and luxurious, but the average unit price only USD 115 234 (CNY 800 000). At present, prices of yachts in Europe and North America have been reduced further. There are 17 million users in the U.S. yacht, the which 70% are users of sailboats and 80% are users of small craft and medium enterprises with the price under $ 50,000. In recent years, the average price yacht sales in the U.S. market was U.S. $ 27,639 (less than 200 000 CNY). 84% of the yachts in Europe are also boats and yachts from small and medium with the price of tens thousands of euros.
On December 1, 2009, the State Council of China issued the advice to accelerate the development of the tourism industry. First proposed time to grow the tourism industry in a strategic pillar industry of national economy and support China as an emerging industry and economic growth point. Also said to cultivate new points of tourist consumption, support of emerging tourism as cruise ships and yachts, subsuming manufacturing facilities tours, as cruise ships and yachts in the Catalogue of Industries Encouraged by the State and actively support the development of tourism programs through the use of beaches and islands.
On December 31, 2009, the views of the State Council in propelling the construction of Hainan as International Tourism Destination published. Construction Hainan as a destination for international tourism becomes an important strategy of the Chinese government, while the yacht tourism becomes an important part of international tourism Hainan. The opinions clearly presents the research and development plan of the yacht management measures, creating conditions to expand offshore properly provide quality services for mooring yachts abroad in Hainan, supporting the conclusion of international rally race boat in Hainan, actively promoting the construction the docks of yacht manufacturing industry to develop tourism facilities such as yachts and seaplanes light.
Support to Chinese government policies greatly promoted China's yacht industry. Through the development in recent years, China's economy Yacht gradually becomes familiar to consumers Chinese. In the coming years, the yachts will become a leisure activity water and prosperous development of sport in China.
The industry chain the economy whole yacht covers research, design and manufacture of yachts, yacht club services, vacation, recreation, tourism and commercial activities relating to yachts, training and certification exam sailing yacht, construction and management of dedicated docks, observation and hydro meteorological forecasting in the area of the yacht from the sea, and rescue boats and people, yacht building maintenance, operation and management of clubs, the manufacture of spare parts, indoor decoration and special insurance, etc.
Besides being a healthy leisure travel and exercise, the yacht is more important sign of the degree of development of local economy and image to attract investment. Is considered the "business card the city. "yacht industry not only increases the local cuisine, transportation, utilities, maintenance and support facilities but also contributes to the optimization the structure of water tourism, showing 1:10 overall economic effect.
The demand for yachts and the high degree of consumer goods that satisfy spiritual needs people and creature comfort increase continuously along the economic development and improved purchasing power. With the steady growth of trade in yacht world, the structure of demand and supply structure of the vessels are also changing. Taking the structure of demand for yachts in developed countries as example, on the one hand, such as consumer goods of high quality and fashionable clothes, cars and television, the consumption of yachts will also be updated with growth of income, so that consumption in developed countries gradually transfers to high-end yachts. Moreover, the range of consumers yacht ranging from white collar to blue collar and young to middle age, however, the nobles and wealthy citizens who can afford luxury yachts high quality after of all are the minority, so that the proportion of low-end and medium end yachts in the absolute volume of consumption is even higher yacht consumption volume keeps growing.
With the booming economy of yachts in China in recent years, more Chinese, office workers, especially urban begin to learn about the culture the yacht. Yacht gradually becomes popular among the people as a leisure sport with dignity. Leisure sport yacht water becomes popular. According to incomplete statistics, in late August 2010, the number of yacht clubs in China has exceeded 100.
Although the global yacht market was depressed by the international financial crisis in 2008-2009, the China market yachts sustained growth. In 2009, the yacht market scale of China was about RMB 3 billion (USD 440 million) with the rate annual growth of around 10%. Today, the yacht market in China is small, but shows good prospects. According to prediction, in 2015, the number middle-class families in China hit 100 million and assets per family will be more than $ 100,000. The 100 million middle class families that make up the consumer market Sports enormous potential. It is expected that the sport of yacht will become an important option for the Chinese in their entertainment. Marina sport yacht will be a new milestone in tourism and individual consumption.
Through this report, readers can get more information:
"Development Status of China's industry yacht manufacturing
-Consumption in China Yacht
-Import and export of China's yachting industry
"Characteristics of Chinese vessels market
"Investment opportunities in the market for Chinese ships
-Forecast on the development trend of China's yachting industry
following people they should buy this report:
-Yacht manufacturers
-Yacht traders
"Yacht Clubs
Consumer-Yacht
"Investors related the yachting industry in China
"The research institutes related to the yachting industry in China
Source: http://www.shcri.com/reportdetail.asp?id=476
http://www.marketinfoguide.com/marketinfoguide/Html/?101635786.html
About the Author
Based on the database, Interviews and research methods from China Research and Intelligence, CRI analyzes the development and opportunities in this industry clearly. Contacts: Eileen Gu China Research and Intelligence www.shcri.com Email: eileen@shcri.com TEL: 86-21-6852-1029 86-21-5842-6733
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